In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that connects the world of the industry in a fully b2b context across 3 thematic areas: Leisure, Business and Conference.
Allianz MiCo, the exhibition centre hosting Bit, is in the heart of citylife, the modern residential and commercial district designed by architects Arata Isozaki, Daniel Libeskind and Zaha Hadid. Experience the city, exit the metro, stop at Portello, enter Bit!
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