In the heart of Europe, in one of the most innovative cities in the world, at the centre of business, innovation and the future, BIT is the international tourism fair in Italy. A marketplace to support the tourism industry in Italy and around the world. The only one that offers travel enthusiasts the opportunity to meet directly with industry professionals from all over the world and exchange ideas with other travellers. On the first day, on Sunday 4 Feb 2024, the event is open to the public.