Bit Milano , February 9-11, 2025, fieramilano (Rho)

BIT 2025

News

Highlighted

Between luxury and open air, summer looks as if it will be slow and cultured

From Jorit's murals in Naples, to Dolce & Gabbana's creations in Milan, from glamping to the Viking churches of Norway and the fortified cities of Morocco, it's a slow summer for G ...

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Italy

Lombardia style: when foreigners come to discover a lifestyle

Thanks to a narrative that values the excellence of its territories and the uniqueness of its local communities, the Lombardy Region aims to meet the 2024 trends with an experienti ...

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International

A tiny pearl for great experiences: Anguilla

In just 4x25 km, the Caribbean island has 33 white beaches with turquoise waters. Which, thanks to careful flow management policies, can be enjoyed 'almost exclusively', especially ...

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Press releases

Highlighted

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

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Press release

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

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Press release

Press kit BIT 2024

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Events



Artificial intelligence and new business travel models.

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Training, Competences, chatGPT and IA.


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Innovation in tourism, green hospitality, IA an sentiment analysis.

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Environmental protection and overtourism.

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Highlights

 
 

Focus on

Bit Milano and Welcome Travel Group sign a strategic partnership.

#ifyoutravelitshows

Travel changes lives.

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