05/13/21 h 11:00 - 12:00
Produced by Business International in collaboration with Salesforce
What does it mean for Travel & Hospitality to keep up with innovation and make its customers live a unique experience while facing constant changes in today's world?
The industry needs to undertake a real change, a personal journey to stay on topic, so that it knows and meets the expectations and needs of the new tourist, the new passenger, the new customer.
Today, more than ever, the new mandate is to take care of the traveler, rebuild his or her trust with a reliable offer to regain the enthusiasm to travel. The vision combined with innovation provides new processes for the industry, aiming to achieve operational efficiency based on the transparency and data accessibility in real time associated with accurate personalization - ingredients that are now more than ever necessary to guide the proper business towards success without borders.
In this session we will host Boscolo Tours, Human Company and Welcome Travel Group who will tell us how their industry has changed over the years and what strategies they have adopted to satisfy today’s both market and customers demands.
Sr. Account Executive Travel & Hospitality, Salesforce
For 15 years in the world of CRM , Elena Malgrati has seen her professional growth in the role of sales working in the most important IT global companies, from Oracle to Microsoft until reaching her ambition to join Salesforce, the market leader in the sector. Over the years, Elena has been very successful in helping customers from Retail, especially from Fashion, Design, Sportswear e Manufacturing to innovate with the most up-to-date business solutions and to create long lasting relationships with their own customers. Following this experience, she embarked on the new challenge of covering the role as a single point of contact for Travel & Hospitality sector as Senior Account Executive. Lover of art and photography, passionate about human and semiotic sociology, amateur tango dancer as well as good food lover, for years she has been inspired by two great IT visionaries: Steve Jobs "Be angry, be crazy" and Marc Benioff " The Power of Business as the Greatest Platform for Change.
Chief Marketing Officer, Boscolo Tours
Born in Padua in 1989 but originally from Chioggia (province of Venice), she graduated at Bocconi University in Milan in Accounting, Finance and Business Administration. Her initial work experiences are in the financial field, with a focus in the area of corporate M&A, in particular in the Pharmaceutical and Automotive sectors. In 2016 she undertook a Leadership Program at the multinational General Electric, in which she ranges within different businesses in the Energy sector and within various functions in Finance. In 2018 she joined Boscolo Tours, first in the Finance department and then moving into Marketing. Today, Elena has a role of Vice President and Chief Marketing Officer at Boscolo Tours.
Chief Commercial Officer, Human Company
Bruna Gallo arrives in Human Company with over thirty years of experience in the sector, which has seen her as a protagonist in the development and innovation processes in the world of tour operating. After more than 25 years in Alpitour, most of which spent in the commercial area up to cover the position of Sales Director, Gallo was the commercial manager of the two Maldivian villages Kudafushi Resort & Spa and Kihaad Maldives. In January 2019 she moved on to the sales department as Sales Director of Albarella, a resort island in the Venice lagoon owned by the Marcegaglia Group.
Chief Executive Officer, Welcome Travel Group
Adriano Apicella has been in Welcome Travel Group since 2007 and currently, in his second term, he acts as CEO, He is also President of Welcome Travel Sud, which he founded in 2004. Neapolitan, 46, son of an artist, he breathed the "air" of the Travel Agency already during his studies at Università Cattolica del Sacro Cuore of Milan with a degree in business administration followed by a master's degree from Bocconi in administration and management control. A professional with solid experience in the distribution field, he also boasts a strong competence for dialogue with the network of agencies. Before joining Welcome Travel, he worked in Uvet, another major player in organized distribution, where he held various important positions, up to get the role of CFO.
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