05/10/21 h 17:00 - 18:00
Produced by Business International in collaboration with Salesforce
Three experiences compared by the Interreg S.LI.DES project. Having useful data available to learn about a city and its performance is crucial to making decisions, especially in uncertain times. Whether it is a touristically popular city or an urban centre that is still little frequented, there is a growing need to develop sustainable tourism practices and at the same time improve the attractiveness and experience of tourist visits, whilst enhancing lesser known cultural resources, such as crafts.
Financed by the Interreg Italy-Croatia Programme 2014-2020, the project S.LI.DES- Smart strategies for sustainable tourism in LIvely cultural DEStinations, aims at building a multidimensional data analysis system, which collects a range of updated information on partner cities and their territory (tourist, economic, social, environmental, cultural, reputation and attractiveness, etc.) into a single database, together with a model for measuring and monitoring urban pedestrian mobility and a dynamic map of artistic and traditional craft activities, which represent an important identity heritage for the local community.
Eleven partners are involved: the Department of Management of Ca' Foscari University of Venice, as leader; CISET-International Centre for Studies on Tourism Economics; ECIPA North East; CAST-University of Bologna; Institute for Tourism of Zagreb; Craft College of Rijeka and 5 cities, three of which are Italian (Venice and Bari, represented by their respective municipalities, and Ferrara, with SIPRO-Provincial Development Agency) and two Croatian ones (Dubrovnik, via the DURA-Territorial Development Agency and Sibenik via its Tourist Office).
Local decision makers can access the S.LI.DES information system via the Internet, thanks to a user friendly Dashboard, which helps them to evaluate the tourist and non-tourist performance of their city and the trends for visitor flows in the area. This is useful data for designing and promoting alternative itineraries to discover the cultural heritage and other pilot schemes, with a view to sustainable tourism whilst currently respecting the constraints imposed by COVID, as well as supporting more efficient governance strategies.
The panel, organised by CISET - as coordinating partner in the development of the information system - will present the salient features of the project, highlight the difficulties that cities and tourist destinations in general currently encounter in developing decision-making systems based on integrated data-hubs and will contribute the experience of the three Italian partner cities - Venice, Ferrara and Bari -, which will illustrate how S.LI.DES fits into the initiatives already in place at urban level and the actions they intend to pursue within the project.