05/11/21 h 11:00 - 12:00
Produced by Business International in collaboration with Salesforce
Never as in the last few months has travelling been accompanied - almost entirely - by the exploration of environments and parallel worlds, experienced by ‘tourists’ remotely connected from all over the world. Whole space-time universes that had actually been experienced by gamers on a daily basis for more than twenty years. In addition, there are overlaps between digital narratives and reality (tourist destinations included) and physical immersion through viewers inside digital spaces or representations of places on the planet. It is not merely a matter of passing through amazing adventure spaces, in many cases extraordinary and unseen, but also of inhabiting parallel spaces of contemplation where you can rest and find peace and unexpected insights.
The talk is organized in different narrative lines that explode the most advanced immersive frontiers for tourists from all over the world by analyzing new forms of entertainment related to gaming and Virtual Reality, always at the service of the visitor.
Federico Ercole was born in Turin in 1970. Since 2001 he has been writing about music, cinema, literature and especially videogames for the daily newspaper Il Manifesto and its magazine Alias. He also wrote for Rolling Stone Italia, PlayStation Official Magazine, Everyeye and Sky Tg 24. He collaborated with Enrico Ghezzi for Raiyre’s programme Fuori Orario. He currently edits the videogames section of Dagospia.
Founder & President MEET Digital Culture Center
A journalist, an art critic and a curator, Maria Grazia Mattei has been investigating digital culture since 1982. In 2005 she designed and launched Meet the Media Guru (MtMG), a platform aimed to promote public dissemination on innovation and digital culture towards a non-professional audience. In 15 years MtMG has brought to Milan +100 thought leaders including Zygmunt Bauman, Edgar Morin, Manuel Castells, Jane McGonigal, Paola Antonelli, Joi Ito, Giorgia Lupi, Don Norman, John Maeda, Carlo Ratti, Daito Manabe, Lawrence Lessig. In 2018, Mattei has founded and chairs MEET, the first Italian center for digital culture with the support of Fondazione Cariplo, one the largest philanthropic foundation in Europe. MEET designs and promotes onlife meetings, exhibitions, workshops and digital performances with a humanistic perspective on creative technology and emerging digital trends. In October 2020, MEET building opened its doors at the heart of Milan. Mattei has been the Italian curator for Pixar retrospectives set up at PAC in Milan in 2011, at Palazzo del Te in Mantua in 2012 and at Palazzo delle Esposizioni in Rome in 2018. All long her career, Mattei has promoted numerous initiatives dedicated to the awareness and diffusion of digital culture in collaboration with international organizations including Venice Biennale (Italy), Siggraph (USA) and Imagina (France). Since 2016 Mattei serves on the board of directors for Artemide and she’s been a member of Fondazione Cariplo Steering Board, providing guidance to the foundation from 2013 to 2019. Mattei designed and curated “A tu per tu con la cultura digitale”, a book series, published by Egea | Università Bocconi Editore. She co-authored Future Ways of Living and Future Ways of Living | Living in a Global Village volumes, both published by 24OreCultura. Since the late Eighties, Mattei champions cultural and professional exchanges between Italy and North America, especially in relation to creative industries’ innovation. For her commitment, in 2017 Mattei was honored by the Embassy of Canada to Italy with the Canada-Italy Innovation Award. Mattei earned her B.A. in Art Critic from Università degli Studi di Milano. She was born in Pisa and has been living in Milan for +40 years.
Journalist, space and video game culture expert
Journalist and author, he is one of the most well-known popularisers of video game culture, eSport, and space and technological innovation, topics he blends together and narrates live on radio and television, as well as with the written word in newspapers, magazines, books, and online. After making his debut as a film critic among the Cineforum ranks, he dedicated his 2005 book to the subject, Ti racconto un film [Let me tell you a film] (Raffaello Cortina Editore) co-written with Roberto Escobar. From 2007 to 2016 he was the deputy editor of 'Zero', Italy's leading free press cultural entertainment magazine. He regularly writes about his passions in Italian publications such as Il Sole 24 Ore, Wired Italia, Il Corriere della sera and La gazzetta dello sport. He is a columnist for Red Bull Games and associate editor of Game Culture, an academic book series published by Unicopli. From January 2017 to April 2019 he was a copywriter and content designer for Simmetrico, an international creative network, where he curated content for the Azerbaijan pavilion at Expo 2015 and the Kazakhstan pavilion for Astana 2017, as well as the Che Guevara Tú y Todos exhibition, held at the Fabbrica del Vapore in Milan from 7 December 2017 until April the following year. In 2018, he created and wrote The Italian Gamers for Red Bull, the first docuseries about competitive gaming in Italy. The same year, he became one of the two official Italian commentators, alongside Andrea Facchinetti, of the FIA Certified Gran Turismo Championship, the first digital, international car championship certified by the Fédération Internationale de l'Automobile. Since April 2019, he has been in charge of Forbes Italy’s Space Economy section as well as hosting its televised edition on Reteconomy. ‘Best Italian Journalist’ at the Italian Esports Awards 2017, he wrote a chapter on videogames in Il ritiro sociale negli adolescenti [Social Withdrawal in Teens] (Raffaello Cortina Editore), a book for psychologists and psychotherapists. His twitter handle is @Addioegrazieper, from time to time you can catch him on Radio 24 or RMC Radio Monte Carlo and, whenever he can, he stays up late probing space in virtual reality aboard a spaceship that doesn't exist. Maybe.
CEO, Fiera Milano Media
A graduate in Law from the University of Genoa, Antonelli is a cultural producer in various fields. From 1993 to 2003 he was artistic director of Caterina Caselli's Sugar Music (in time to invent the hits of Bocelli and Elisa). From 2006 to 2011 he was editor-in-chief of the Italian edition of Rolling Stone magazine (previously, from 2003, he was its editorial director). From August 2011 to June 2013 he directed the Italian edition of Wired and invented the Wired Next Fest festival. In July 2013, he became editor-in-chief of the monthly magazine GQ where he launched the first edition of the GQ Freak Out festival. He also has significant experience in the world of museums, as a consultant to the Palazzo Ducale in Genoa and as curator of the Villa Croce Museum of Contemporary Art in Genoa. In 2011, with Luca Guadagnino, he founded the film company First Sun (for which he is among the producers of “I am Love” in 2010 - nominated for an Academy Award - and “Suspiria” in 2018, as well as serving as general counsel for “Call Me by My Name” in 2017 - nominated in 2018 and winner of the Academy Award for Best Non-Original Screenplay). Among his various professional activities, Antonelli has published essays and articles in Italian and international magazines (including Flash Art, Domus, Abitare, Vogue Italia, the French Purple, the German O32°C and the Dutch Fantastic Man). He has also taught Sociology of Consumption at the University of Bologna and the University of Genoa. Since 2018, he has been CEO of Fiera Milano Media SpA.
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