Sales techniques and Channel Management for travel agencies

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TRAINING

Sales techniques and Channel Management for travel agencies

05/11/21 h 12:00 - 13:00

Is it enough to bring users to s site and clients to an agency to increase revenue?

Unfortunately not. 

Often agencies find themselves sending out dozens, hundreds of quotations, but only a small fraction of those turn into clients.

So how do you increase your prospect conversion rate? How do you increase turnover?

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Speakers

Giovanni Cerminara

Teacher and Web Tourism Marketing Consultant

He has been working on web marketing strategies since 2009. His life has been devoted solely to tourism, hospitality and web marketing, and to increasing room sales and promoting facilities on-line, by following a strategy-driven approach. As co-author of the book "Internet & Tourism 2.0" (Hoepli 2010), he has been a trainer for various professional bodies and has participated as a speaker in the most significant meetings of the tourism sector in Italy. He cooperates with FTLab, the web agency arm of FormazioneTurismo.com, specialised in digital marketing projects for Hospitality companies. In 2017, he created Villaggio Sold Out, a project devoted solely to the methods and strategies of Web Marketing for tourist villages.

Mary Curatola

Web Marketing Consultant and Teacher

Mary Curatola has been a Strategic Marketing Consultant since 2011 with a passion for developing Marketing Strategies aimed at increasing turnover and communicating on Social Media. She founded the Cerminara&Curatola Marketing Studio and is a certified Connection Manager (Wmi from Alessandro Sportelli and Manuel Faè). She trained in Communications at IULM, in Marketing at "L. Bocconi" University and then specialised in Digital Marketing through a thesis entitled "The Wedding sector at the time of social media". She worked first in Gran Canaria, then in Milan and now, from Reggio Calabria, for professionals, e-commerce and companies in cities all over Italy. The basis of her way of working is not fantasy, imagination and creativity, but practical strategies derived from analysis, measurable goals and a long-term perspective.