Food and wine is culture, but also a connection link between tourists and a territory: food and wine are, in fact, expressions of a place and its population, and at the same time are elements of identification and differentiation, becoming instruments of cultural and anthropological transformation. By exploring the Italian regions that have gained recognition for their landscapes, and presenting networks of cities that unveiled places of unexpected historical, cultural and environmental significance with the UNESCO World Heritage Sites, the session will discuss issues related to the promotion of these sites and their link with Food & Wine tourism.
Introduces Roberta Garibaldi, President of the Italian Food and Wine Tourism Association.
Speakers:
Stevie Kim, General Manager of Vinitaly International;
Nicola Tinto Prudente, presenter of Rai Radio 2 and LA7;
Nicoletta Polliotto, Founder and project manager Muse Comunicazione;
Carlo Vischi, Advisor for the agri-food and tourism sector
President of the Italian Food and Wine Tourism Association
Roberta Garibaldi is professor of Tourism Management. She is in the Board of Director of World Food Travel Association, in the Advisory Board of the World Gastronomy Institute and of the Italian Society Tourism Science (SISTUR). She is a speaker at the main world conferences on the topics, including the UNWTO Forums and the World Economic Forum in Davos. She is Topic editors of the scientific journal «Sustainability”. She is included in the Editorial Board of the scientific journals "Tourism Review" and "Indonesian Journal of Tourism and Leisure". She is member of the Association Internationale d‘Experts Scientifiques du Tourisme (AIEST), Association for Tourism and Leisure Education (ATLAS) and International Institute of Gastronomy, Culture, Art and Tourism (IGCAT). She is currently president of the Italian Association of Gastronomy Tourism and author of the Report on Gastronomy Tourism in Italy.
General Manager of Vinitaly International
Stevie Kim was born in Korea, grew up in the USA and now lives in Verona. She initially attended NYU - Leonard N. Stern School of Business and, after settling in Italy, obtained an MBA from Bocconi University, School of Economics and Management. Subsequently, she obtained a postgraduate degree in Wealth Management from the University of Pennsylvania - The Wharton School. As Managing Director of Vinitaly International, Stevie launched and now coordinates a series of ground-breaking initiatives related to the Vinitaly brand. She is always looking for innovative ways to communicate and celebrate Italian wine, with a strong creative emphasis on social media, digital communication and educational platforms. In 2017 Stevie created Italian Wine Podcast, the first podcast in English dedicated exclusively to Italian wine and its personalities, and Italian Wine Unplugged Grape by Grape, a reference book that explores the hundreds of native Italian grapes in a graphically appealing layout. She regularly travels around the world to spread the word about Italian wine, with a particular focus on the USA, Russia and China.
Presenter of Rai Radio 2 and LA7
Nicola Prudente - was born in Puglia, at Mesagne (Br), on 12th September 1976 and grew up in Tuscany, in Pistoia. He is married, has two children and now lives and works in Rome. Since 2002 he, together with Federico Quaranta, has been the soul and voice of "Decanter", a cult Rai Radio2 programme devoted to the world of agriculture and food and wine, thanks to which he has received several awards. In addition to his radio career, over the years Tinto has also been appreciated for his skills as a television presenter. Since 2015 he has been the author and presenter of "Frigo" on Rai2. Tinto has also published five books. “Sommelier ma non troppo - Il libro per capire il vino senza troppi di vetro" (2013), published by Rai Eri, won the Bibenda Oscar as best wine and food book. At the end of 2015 he published the book "111 Italian wines that you really must taste" published by Emons u, a guide that is a journey through the best wineries in Italy to toast our Beautiful Country. In 2017, Rai Eri once again published the third volume pf"Sommelier ma non troppo: to every food its wine, Vinocult's wine pairings". In 2020, Cairo Editore published his book based on the LA7 TV programme of the same name, "Mica Pizza e Fichi". In 2021 his first novel, 'Neck of the Bottle: Stories of Lives', will be published by Amazon.
Founder and project manager Muse Comunicazione
She is a project manager, consultant, content curator and brand strategist for Food & Travel companies, with the Muse Comunicazione agency. As an expert in food & restaurant marketing, she runs a blog dedicated to digital communication for restaurants: CnR - Communications in Catering. She has been scientific director for events related to digital marketing for food (BTO Florence 2019, Cibiamoci 2018) and conference speaker in specialised Digital Food & Tourism events. She also cooperates, among others, with FIC, BTO, BTM, TTG, SMAU, BIT, Social Media Week, Torino Web Marketing Meeting. She is a lecturer in Digital and Social Media Marketing. She has published two books: the second was "Digital Food Marketing" with Hoepli Editore, and the first "Digital Marketing Ingredients for Catering" published by Dario Flaccovio Editore. She is editor of the new Hoepli series on tourism and catering. She has been a vegetarian for 25 years. She lives in Turin, without a car or a TV set. She enjoys travelling and enjoying good wine, preferably red.
Advisor for the agri-food and tourism sector
He is advisor at H-FARM for the food and drink sector and for projects related to the connection between food and tourism. After long experience in the world of publishing as editor of a series devoted to telling the story of produce and of the most important chefs at national level, in 2007 he began to work on projects for public and private bodies which could create connections and synergies between stakeholders, thanks to the advancing world of digital technology. He is married to sommelier Simona Peverada.
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