The over 65s have free time on their hands, the ability to spend money and a great desire to travel and pursue their passions. According to ISTAT data, pre-Covid tourist spending on accommodation and catering services by Italians in the "silver" age can be estimated at around 5 billion Euros a year, to which a further 7 billion Euros should be added for recreation, entertainment and culture. No less important is the economic impact of senior foreign tourists, which is worth 5 another billion and is led by Germany, France, the United Kingdom and the United States. What aspects should not be underestimated in travel proposals and how to capture your target market and build loyalty.
Owner of Personal Tour
Ettore Mentasti's work history is tied to the travel agency Personal Tour, in Varese, which he created in 1979 with Paolo Segato after ten years of experience in travel and organised tourism. Combining work with passion, they’ve travelled the world, turning their job into a hobby. Beyond the standard tourism consultancy and ticketing operations agencies usually carry out, Personal Tour stands out by organising group trips and holidays, particularly for seniors, across Italy and around the world, supported by qualified tour guides.
Montanari Tour Sales Manager
Nicola Montanari has been with the company for ten years and, as Sales Manager, is responsible for offering groups trips, holidays and tours in Italy, particularly throughout Romagna. He is currently the youngest company employee, but still brings over twenty years of experience. Taking after his father, the ‘boss’, he puts the office first but always takes time to enjoy the fresh Rimini sea air. After gaining his high school diploma from the Technical Institute of Tourism in 2006, he studied for a Bachelor’s degree in Diplomatic and International Sciences at the University of Bologna’s Forlì campus. Afterwards, he enrolled in the Mass Media and Politics Master's degree. Nicola has been working full-time with the company since 2011.
San Marino International Sales Director
Gabriel Pesaresi has extensive experience in the tourism sector. From 1996 to 2003 he worked for the groups department of Eden Viaggi, going on to be Itermar's Sales Director for almost six years. From 2009 to 2019, he was the Sales and Marketing Director of tour operator, The One. After working for SM Events Tour Operator as a Sales Marketing Executive, he joined San Marino International as the Sales Director in January 2020.
Guidaviaggi journalist and Abo utHotel
Editor-in-chief of weekly trade magazine Guida Viaggi since 2005. First Class degree in Foreign Languages and Literature from Turin University, started her career while at University in the sales department of a Timber Import/Export Business rising to Commercial Manager. In 1990 moved into Publishing and until 2005 worked as Editor on TTG Italia, working with overseas journals (Echo Touristique, France and Fvw, Germany). Attended a finance seminar for journalists at the Milan Stock Exchange. Since 2003 has worked with Il Sole 24 Ore on the tourism page.
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