Personalization is the common denominator between Marketing and Revenue for increasing bookings. There will be two speeches in which we address the importance of personalized communications from the Marketing side, and of products tailored to customers, from a Revenue point of view.
Revenue Manager
He graduated in Economics and Tourism Service Management in 2000, and immediately embarked on a path of professional growth in medium and large-sized hotels. He was a Reception Secretary until 2008, a Sales Director until 2011, a Director and freelancer until 2016, and Entrepreneur from 2016 onwards. GT Revenue, the company he created and runs, provides training, consultancy and management services for hospitality businesses. It uses a computer system, developed to help hotel entrepreneurs with handling the sales decision-making process for hotel products.
Digital marketing coach
For more than 25 years, he has been involved in digital marketing, especially in the field of tourism. He has worked with several destinations and hundreds of tourism companies. He is a consulting entrepreneur; for him achieving a good result is the outcome of a common sense approach. He is a lecturer at major tourism industry events in Italy and abroad. He specialises in setting up digital marketing strategies, both for individual companies and for entire destinations. He promotes, optimises and monitors every aspect of the "digital" life of accommodation facilities or territories that need to be transformed into out-and-out tourist brands, thus enhancing their reputation. He deploys the best strategies to combat excessive brokerage by OTAs, and is always ready to give advice on how to 'get it less wrong'.
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