05/10/21 h 14:00 - 15:00
Communications and marketing in tourist destinations has changed, to take new market needs and new features into account.
We cannot pretend that nothing has happened and so our own communications strategy has to evolve.
We will look at how a destination can acquire new leads, prospects and visitors on-line and off-line. Tools and strategies for lead generation, from social networks to newsletters, and for new tourists who are increasingly attentive to sustainable tourism and contact with nature.
Web Marketing and Slow Tourism Expert
Copywriter and social media manager specialising in the promotion of tourist destinations. Content creator for various projects with tourism communication bodies and agencies. A blogger at Nuovi Turismi, she is attentive to digital tourism and new forms of tourism, and has an overall and strategic vision in tourism, thanks to her many professional experiences as an expert in digital communications.
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