Francesco Tapinassi
Manager for the Promotion of Economic Development and Tourism of the Tuscany Region
Since June 2018 I have been the scientific director of BTO Buy Tourism On-line and since August 2019 I have been the manager for promoting of economic development and tourism in the Tuscany Region. I was, until 31 December 2018, a manager at MIBAC, the Ministry of Cultural Heritage, as head of Department II, devoted to national tourism policies. In this role I was in charge of drafting the Strategic Tourism Plan, achieving 100% of the targets set. Previously, I was in charge of tourism for the Province of Grosseto, dealing with promoting and developing tourism in the Tuscan Maremma. I was Social Media Manager at Gal dell'Ogliastra and tourism project manager at Fondazione Sistema Toscana until November 2014. I delved into web marketing and the dynamics of communications 2.0 using social media tools. For the Region of Tuscany, I was project manager of the interregional project "Terre degli Etruschi". In addition, I was president of two companies that managed the tourist information and reception department for the City of Florence and the Cavriglia Park and the Allosanfan Travel Agency, as a partner and founder. I have explored the subject of tourism quality from the point of view of ISO 9001 certification (for which I am an auditor) and Ecolabel and I have presented research on on-line reputations linked to traveller reviews. I have a degree in law, have cooperated with several training institutions dealing with management 2.0 of corporate marketing, brand management, sustainable tourism, and accessible tourism. I have participated as a speaker in Bto, WHR, Bit, Think Tank Umbria, Toscanalab, and Blob 2.0. I have written 'Tourism and Reputation’ published by Maggioli and 'The Marketing of reviews' published by Apogeo.