Food and wine tourism is bridging urban and rural areas towards a new sustainability
FOOD & WINE TOURISM

Food and wine tourism is bridging urban and rural areas towards a new sustainability

05/11/21 h 10:00 - 11:00

Food and wine tourism can become an effective tool for promoting an area, within which conscious, balanced and sustainable relations between stakeholders can properly develop, by creating new links and connections between the urban and rural contexts too. In this sense, DMOs at various levels become activators of projects and experiences that can be increasingly compatible with a delicate balance. 

 

Also available in English

 

 

 

Introduces

Roberta Garibaldi

President of the Italian Food and Wine Tourism Association

Roberta Garibaldi is professor of Tourism Management. She is in the Board of Director of World Food Travel Association, in the Advisory Board of the World Gastronomy Institute and of the Italian Society Tourism Science (SISTUR). She is a speaker at the main world conferences on the topics, including the UNWTO Forums and the World Economic Forum in Davos. She is Topic editors of the scientific journal «Sustainability”. She is included in the Editorial Board of the scientific journals "Tourism Review" and "Indonesian Journal of Tourism and Leisure". She is member of the Association Internationale d‘Experts Scientifiques du Tourisme (AIEST), Association for Tourism and Leisure Education (ATLAS) and International Institute of Gastronomy, Culture, Art and Tourism (IGCAT). She is currently president of the Italian Association of Gastronomy Tourism and author of the Report on Gastronomy Tourism in Italy.

Speakers

Francesco Tapinassi

Manager for the Promotion of Economic Development and Tourism of the Tuscany Region

Since June 2018 I have been the scientific director of BTO Buy Tourism On-line and since August 2019 I have been the manager for promoting of economic development and tourism in the Tuscany Region. I was, until 31 December 2018, a manager at MIBAC, the Ministry of Cultural Heritage, as head of Department II, devoted to national tourism policies. In this role I was in charge of drafting the Strategic Tourism Plan, achieving 100% of the targets set. Previously, I was in charge of tourism for the Province of Grosseto, dealing with promoting and developing tourism in the Tuscan Maremma. I was Social Media Manager at Gal dell'Ogliastra and tourism project manager at Fondazione Sistema Toscana until November 2014. I delved into web marketing and the dynamics of communications 2.0 using social media tools. For the Region of Tuscany, I was project manager of the interregional project "Terre degli Etruschi". In addition, I was president of two companies that managed the tourist information and reception department for the City of Florence and the Cavriglia Park and the Allosanfan Travel Agency, as a partner and founder. I have explored the subject of tourism quality from the point of view of ISO 9001 certification (for which I am an auditor) and Ecolabel and I have presented research on on-line reputations linked to traveller reviews. I have a degree in law, have cooperated with several training institutions dealing with management 2.0 of corporate marketing, brand management, sustainable tourism, and accessible tourism. I have participated as a speaker in Bto, WHR, Bit, Think Tank Umbria, Toscanalab, and Blob 2.0. I have written 'Tourism and Reputation’ published by Maggioli and 'The Marketing of reviews' published by Apogeo.

Mauro Carbone

Director of the Langhe Monferrato and Roero Tourist Board

Mauro Carbone, who has over twenty years' experience in the tourism sector, is now the Director of Ente Turismo Langhe Monferrato e Roero, a limited liability consortium set up in 1996 with 155 public and private partners. He is responsible for promoting the area across various media and distributing promotional materials about the territory at tourist offices and national and international tourism fairs. Since 2000, Mauro Carbone has also been the director of the Centro Nazionale Studi Tartufo (National Truffle Study Centre), which is committed to the preservation and promotion of the White Truffle of Alba as a product of Italian excellence.

Andrea Ferraioli

President of the Amalfi Coast Tourism Development Network

Andrea Ferraioli, a graduate of the Suor Orsola Benincasa University in Composition of Cultural and Environmental Heritage, is the president of the Costa d'Amalfi Tourism Development Network made up from 48 private bodies, including operators of hospitality, catering and food and wine, tourist services, mobility and handicraft products along the Amalfi Coast. He is the CEO of Hotel Margherita, the most popular 4-star hotel in Praiano and the Amalfi Coast, and has been a trustee of the international non-profit Slow Food association since 2014.

Massimiliano Vavassori

Director of the Italian Touring Club Study Center

Massimiliano Vavassori is the Director of Institutional Relations and Study Centre of the Italian Touring Club. He graduated in 1995 with a degree in Political Science from the University of Pavia and went on to complete a Master's degree in Economics and Management of Tourism Enterprises at Ciset in Venice in 1997. He has participated in several projects in the field of tourism and cultural heritage in Italy and abroad: amongst them, the reception plan for the Great Jubilee of 2000, the global grant "I Parchi letterari" and several EU Commission research and development programmes in the field of sustainable tourism. Other experiences were gained with the World Bank and FAO for the development of tourism in two areas of Vietnam. He was reviewer, in 2011, of the OECD study on tourism in Italy. He was also a member in 2015 of TDlab, the ministerial committee for the digitisation of tourism-Mibact.