05/09/21 h 18:00 - 19:00
In the past 20 years of digital tourism history, tourism portals have played a more or less successful role as an aggregation tool to promote local tourism, most often under the patronage of public authorities or territorial tourism development bodies. At a time when the OTA model has been seriously challenged, the idea of a tourism portal as a means of aggregating tourism and generating more valuable bookings is resurfacing, and accordingly we will evaluate the challenges and opportunities that the development of this kind of digital tool assumes today.