Produced by Business International in collaboration with Salesforce
During the talk moderated by Maddalena Fossati Dondero, Director of Condé Nast Traveller Italia, we will discuss together with two important speakers the tourism trends for 2021.
Together with David Goodger, Director of Tourism Economics in Europe at Oxford Economics, we will analyse the international prospects for travel recovery in the summer of 2021 and beyond, in light of current restrictions:
- what are European families' spending forecasts?
- how quickly will pre-pandemic business levels recover?
- will vaccination alone be sufficient for full travel recovery?
- what are the risks of recovery for tourism operators?
For Italy, the latest BVA Doxa research by Cristina Liverani will be presented on the changes taking place in the tourism sector linked to the health emergency and the restrictive measures to limit the pandemic.
- What are the habits and attitudes of Italians concerning tourism and holidays?
- What are the current trends amongst Italian families?
- How will the different customer demographics choose their holiday destination: families, couples or singles, Millennials, GenZ and Boomers.
Director of Tourism Economics EMEA
David Goodger leads Oxford Economics’ work in tourism forecasting and economic impact analysis sector as Director of Tourism Economics in Europe. David has been instrumental in developing Oxford Economics’ tourism forecast models and continues to contribute to the team’s regular updates of the global tourism forecasts for 185 countries and 300 cities; as well as air passenger forecast database; and hotel performance forecast models developed in conjunction with STR. David leads the team’s analysis of tourism trends, forecasts and impacts and regularly presents to client groups, conferences and webinars. He leads the team in economic impact analysis for the tourism sector, including a detailed understanding of different travel activities. This has involved implementation of the UN Statistics Division approved Tourism Satellite Account approved methodological framework (TSA:RMF 2008) as well as detailed studies of business travel and online interactions. David was educated at the University of Bristol, England, where he gained a degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.
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