05/10/21 h 14:00 - 15:00
During the meeting, examples of strategies, useful tools, practical cases and ideas for the creation of a content marketing plan suitable for promoting a destination will be presented with the goal of attracting the "right" type of visitor and creating a truly effective digital presence through cutting-edge content for operators in the tourism sector.
Intercultural, Diversity & Inclusion & Sustainability Specialist
She is a trainer, a coach, and an intercultural consultant; specialized in Diversity & Inclusion, Sustainability and Social Innovation. She is professor of Intercultural Approaches at IATH and Sole24Ore. She handles diversity management, the creation of ad hoc offerings for various incoming clients and defining sustainable strategies in the tourism sector, and works with managers and staff of international groups, travel agencies, tour operators, tourism bodies and tour guides.
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