A tourism digital marketing project from A to Z. Describing a location means telling the story of relationships amongst those who live there. Can social platforms (Instagram and TikTok) help us promote a location? When to turn a location into a brand? How to tell a story through content marketing? What to photograph? Which social campaigns to implement?
Teacher and marketing communication consultant
After a great deal of travel, he started to study the image of destinations: how is it built, what should be told, and which digital platforms should be used? Digital marketing: yes, but not only that! Marketing, symbolism, economics,and anthropology: he uses many approaches to help you communicate effectively! He has published several research papers in international journals, is a lecturer in tourism marketing for masters and fist degrees, and offers consultancy services for companies that want an outside view.
Digital marketer, Social media manager, Digital analyst and digital strategist
Matteo Telentinis is a professional Social Media Manager who has been managing the social network presence of numerous companies for years. The main activities he performs for companies are: - analysing statistical data generated by on-line presence - advertising in campaigns on major social networks and - preparing Marketing Strategies He is also a university lecturer at the IAAD in Bologna and a consultant and trainer who works with major organisations in Emilia-Romagna.
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