Towards BIT 2025: challenges and opportunities for an evolving tourism industry

The exhibition welcomes a diverse presence of international operators and organisations, including Visit USA and Japan. Revenues for the 2024-25 holiday season grow by 12%, but the ...

The BIT 2025 Observatory presents the travel trends for the upcoming holidays

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

Press kit BIT 2024

New strategic partnership for BIT: Thermalia by Federterme at exhibition for first time

Three-year agreement between Bit and Federterme-Confindustria. Thermalia: the only event in Italy bringing together spas and wellness will be part of Bit.

Sustainable, conscious, customized, technological: a new tourism at Bit 2024

Alliance between tourism experts: BIT Milano and welcome travel group sign a strategic agreement

The know-how of the important national Network encounters the experience of BIT Milano, Borsa Internazionale del Turismo

Bit 2024: the first titles of Bringing Innovation Into Travel are revealed

Working on BIT 2024, with the excitement of a growing industry

BIT 2023’s excellent results mark all-round industry revival

PRESS KIT - 12 February 2023

BIT 2023: new travel styles push the recovery of tourism

At BIT 2023 travel back on the rise thanks to sustainability and awareness

If you travel it shows: Bit 2023 gets ready to “leave its mark” on international travel

Tourism recovery starts with Bit 2022

Press kit 2022

BIT 2022 DATE CHANGE: EVENT FROM 10 TO 12 APRIL

The International Tourism Exchange is still listening to operators who are aiming for a spring relaunch.

Around the world (and travel trends) in three days at BIT 2022

The trends of tomorrow become the business of today at BIT 2022

Positive results for both b2b and travellers for the unprecedented Bit Digital Edition formula

In addition to participation, this edition also distinguished itself for the high-level of its content, which will remain available until 1 September 2021.

Everyone wants to be at Bit Digital Edition: more than 1,500 people signed up just days before the launch

The innovation of Expo Plaza's three channels has brought the whole world online: from Italian and foreign destinations to TOs and agency networks, DMCs, carriers and accommodation ...

From visions and scenarios to business tools: more than 90 unmissable online events with Bit Talks

With 5 areas ranging from Training to Hot Topics, from Experiential Travel to Technology & Innovation to Food & Wine Tourism, the route towards post-pandemic recovery is enriched ...

A Bit Digital Edition the tour of the world in 90... Gigabytes

The global tour offered by this year's event is all digital, but no less captivating: from the great revival of proximity to dream destinations, to international travel under the b ...

With Bit Special Talks, Bit Digital Edition broadening the horizons of tourism

An unprecedented wealth of studies and data is complemented by the visionary contributions of philosophers, scientists, academics and artists, protagonists of culture, including po ...

Dream holidays but not (too) far from home: the must visit destinations of 2021 Bit Digital Edition

Among the over 1300 exhibitors at Bit Digital Edition, the Italian destinations stand out offering exclusive packages and free night stays, new itineraries at the discovery of an ...

Over 600 exhibitors at Bit Digital Edition, while the schedule of Bit Talks is being defined

Regions, foreign destinations, Tour Operators, accommodation facilities and operators will be present. The panels and contents of the Bit Talks programme of events are defined.

Bit Talks, over 90 online events on hot topics tourism for the first Bit Digital Edition

From sustainability to food and wine, from next-generation social networking to new business models: the future of tourism is all at Bit Digital Edition.

Bit 2021 goes digital and doubles the duration

A virtual meeting opportunity, not only for operators in the sector, but for all travellers, who will be able to experience in a new way the International Tourism Exchange in Milan ...

Tourism, "wanderlust" goes on: BitMilano explores the new travel trends

Proximity, nature, slow tourism. But also the affordable luxury of experiences usually reserved for a few, the wish to be pampered, the time to spend in unique and extraordinary pl ...

Culture, luxury, quality. International buyers look for the Italy that they want at BIT2021

Spring 2021 is the moment to resume buying Italy. In May, BIT will safely welcome international buyers who are seeking the sea and mountains, art cities, relaxation and culture. ...

Silver screen italy comes to BIT 2021, the new experiential tourism, between dream and reality

From north to south, Italy is embracing a new form of travel, one that combines the real experiential holiday with the social world, reality meeting the dream thanks to a passion f ...

BIT supports the re-opening of the travel industry with new features for the 2021 event

A schedule of events focusing on the hottest issues around re-opening has already been outlined. BIT turns phygital with Fiera Milano Platform and digital innovations for its layou ...

Bit 2021: the tourism sector gets moving again

More customisation, more technology, more opportunities: a true relaunch can only happen if we open ourselves up to discussion and embrace new solutions.

Bit 2020 confirmed as a unique matching and networking platform

Tourism industry meets at Bit. The fortieth edition of BitMilano finished up last Tuesday after three days full of dynamism, networking and high-quality content.