At BIT 2025 the USA focuses on the tourism of the future: sustainability, experiences and trailblazing innovation

With more than 67 million visitors, the United States is looking ahead, investing in attractions, infrastructure and sustainability to attract an ever-wider audience.

Discover Gattinoni Travel at BIT Milano from February 9 to 11, 2025, and experience your tailor-made journey

Tailor-made travel experiences, with exclusive packages, personalized itineraries, and a wide selection for every type of traveler await you

Discover EVA Air at BIT Milano from February 9 to 11, 2025 and fly towards new experiences

Let its ‘wings’ carry you to over 60 destinations worldwide for an unforgettable journey full of comfort and attention to detail

Towards BIT 2025: challenges and opportunities for an evolving tourism industry

The exhibition welcomes a diverse presence of international operators and organisations, including Visit USA and Japan. Revenues for the 2024-25 holiday season grow by 12%, but the ...

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...