Combining comfort, elegance and sustainability. This is the spirit with which Blu Hotels is defining its projects for 2025. With a targeted and selective growth, the chain is preparing to inaugurate new facilities that meet rigorous quality and hospitality criteria, as Simona Papa, Marketing Coordinator of Blu Hotels, explains at BIT 2025.

“Our mission is to expand Blu Hotels in a targeted way, favouring quality over quantity,” Papa begins, underlining how each new opening offers an extraordinary opportunity to continue proposing unique experiences to our guests. “One of the most long-awaited developments is the acquisition of the Beverly Alps Hotel & SPA in Pinzolo, an enchanting location just a few steps from the ski slopes of the Campiglio Dolomiti Ski Area in Brenta, which will offer an elegant refuge to mountain lovers.”

Another major opening is planned for spring 2025 with the arrival of the *Vision Hotel****S* in Peschiera del Garda. “This hotel, with a spectacular view of Lake Garda, stands out for its modern design and its focus on sustainability,” Blu Hotels explains. The facility is part of a growth plan that aims to combine natural beauty and comfort, while always maintaining high operational standards".

In 2025, Blu Hotels will not only be limited to new openings, but also has new offers planned to satisfy every type of need. However, when it comes to packages that combine hotel stays with external activities such as food and wine experiences or cultural visits, the company prefers to focus on an exclusively in-house offering. “We do not provide packages that include third-party services,” says Papa, “to ensure maximum control over quality and to offer a personalised, high-level service.”

Another new feature concerns the offers for extended stays, especially for families. Blu Hotels has created the Family Plan, which allows one or two children up to 12 years of age to stay free in a room with two adults, and a Family Plus Plan which extends up to 14 years of age, thus responding to the needs of families with slightly older children.

Blu Hotels is looking to 2025 as a key opportunity to consolidate its position on the market. “It will be an opportunity to meet new partners and customers, but also to discover innovative trends in the hospitality sector, with the aim of exploring excellent and sustainable tourism,” concludes Simona Papa.

At BIT 2025, at fieramilano – Rho from Sunday 9 to Tuesday 11 February, the proposals of Blu Hotels, together with those of many other Italian and foreign operators, can be explored in the new Hospitality area. Register now if you are a professional, or buy your ticket now as a traveller, to come and explore them all.