News
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One of the most exciting editions of BIT in recent years debuts in the new location in Rho

More than a thousand exhibitors from 62 countries around the world, hosted buyers invited from 49 countries and an unmissable schedule of talks to learn about today's excellence an ...

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Lombardy in the spotlight at BIT 2025: events, food and wine, as it awaits the Olympics

The Region is preparing to amaze the rest of the world with a calendar full of news and surprises, and a special focus on the preview events for the Milan-Cortina 2026 Winter Olymp ...

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Sardinia: sustainable tourism that preserves the island's unique identity all year round

From the albergo diffuso to major events, Sardinia focuses on authentic hospitality and on an offer that offers the best villages, traditions and nature, beyond the summer season.

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Tunisia: an experience to be enjoyed to the full, blending culture, adventure, and well-being

Record-breaking growth, new strategies and an international campaign to discover an increasingly welcoming and diversified country. Tunisia presents itself at BIT 2025 with great a ...

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News

Revolut Business at BIT Milano: the financial partner for tourism businesses

Revolut Business is at BIT Milano to show how it is helping businesses simplify their financial management

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International

At BIT 2025 the sustainability and cultural authenticity of Vietnam

Sustainable tourism, history, culture and innovation: the Asian country presents itself with eco-friendly experiences, culinary traditions and new opportunities for responsible tra ...

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Tourism Collection

Adventure and sustainability: East Africa is preparing for 2025 with unique experiences

Between safaris, trekking, outdoor activities and a growing commitment to sustainability, East Africa confirms its status as one of the most fascinating destinations for experienti ...

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News

30/01/2025

Discover Gattinoni Travel at BIT Milano from February 9 to 11, 2025, and experience your tailor-made journey

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Tailor-made travel experiences, with exclusive packages, personalized itineraries, and a wide selection for every type of traveler await you

News

30/01/2025

Discover EVA Air at BIT Milano from February 9 to 11, 2025 and fly towards new experiences

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Let its ‘wings’ carry you to over 60 destinations worldwide for an unforgettable journey full of comfort and attention to detail

News

23/01/2025

Discover Revolut Business at BIT Milano from February 9 to 11, 2025, and revolutionize your business finances

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Revolut Business is participating in BIT Milano to share how it is helping businesses simplify their financial management

International

17/01/2025

At BIT 2025 the USA focuses on the tourism of the future: sustainability, experiences and trailblazing innovation

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With more than 67 million visitors, the United States is looking ahead, investing in attractions, infrastructure and sustainability to attract an ever-wider audience.

Italy

17/01/2025

Calabria all year round: new tourism challenges and opportunities on the runup to BIT 2025

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Calabria looks to 2025 with targeted initiatives designed to attract international visitors, make its offerings available all year round, and enhance its natural and cultural excel ...

Italy

17/01/2025

BIT 2025 sees a Tuscany on the rise as it focuses on sustainability and new food and wine proposals

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2024 saw an increase in international visitors, particularly Asians and Americans. For 2025, the Region aims to increasingly involve small villages and enhance traditions.

Tourism Collection

17/01/2025

Between new openings and innovative proposals, Blu Hotels presents its future at BIT 2025

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With ambitious expansion plans and new packages for high-quality and sustainable experiences, the chain focuses on exclusive locations and impeccable service.

Events

17/01/2025

Bringing Innovation Into Travel: scenarios, trends and tools at BIT 2025

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From AI to bleisure, from digital nomadism to sustainability and overtourism, an agile talk format will delve into all the challenges of the sector, and how to address them.

News

11/12/2024

600 square metres of excellent well-being: Thermalia returns to BIT 2025

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An innovative wellness experience awaits operators and travellers in the Resort organised by FederTerme. In Italy, wellness tourism is worth more than 16 billion euros.

Digital

11/12/2024

With the HeyLight financial products, holidays are more affordable for everyone

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In tourism, the use of payment deferrals is growing: according to the Compass Observatory, 78% of Italians take at least one holiday a year and spend more than 1,000 euros per pers ...

Digital

11/12/2024

How to grow your business in tourism: the Expedia TAAP case

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The platform allows you to create an entire itinerary in a few clicks, and is equipped with tools dedicated to professionals. The breadth of the options available is another of its ...

News

11/12/2024

A non-stop flight for new business opportunities between Italy and Japan

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ANA (All Nippon Airways) inaugurates the direct flight Milan Malpensa — Tokyo Haneda. The new connection is operated three times a week with a 215-seat B787-9 aircraft.

Italy

11/12/2024

Emilia-Romagna, a destination with something for everyone, all year round

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The Region is focusing on slow tourism and its “Valleys”, as well as on its many excellences and on injecting new energy to the Riviera. Ahead of BIT 2025, the increasing data high ...

Trend

31/10/2024

Tourism 4.0 at BIT 2025: digitalization and sustainability at the heart of evolution

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Tourism is evolving towards personalized experiences, advanced technologies and a growing focus on green and socially responsible practices. The right partners will be at BIT 2025. ...

Tourism Collection

31/10/2024

Hybrid hospitality: from luxury to community, there's room for everyone

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BIT 2025 will have a strong focus on hospitality and the integration of the hotel offer with some of the most interesting alternative and innovative proposals. For all target marke ...

Italy

31/10/2024

From luxury, art and fashion to culture, Puglia is increasingly on the crest of the wave

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The region, which has been growing for many years, has reached a new peak of popularity thanks to the success of the G7 in Savelletri. This is reinforced by quality tourism through ...

Trend

31/10/2024

Sustainable, inclusive and multigenerational: the tourism of the future is at BIT 2025

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From FOMO we are moving to JOMO, the joy of “missing out” on the experiences that everyone has. Travel with the whole family while respecting the environment and local communities. ...

News

30/09/2024

BIT 2025, the unmissable exhibition looking to future of travel

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As the tourism industry looks back on a summer dominated by international visitors, the spotlight is already on BIT 2025, a unique opportunity to identify segments and targets to f ...

Italy

30/09/2024

From villages to trails, Veneto confronts overtourism with quality

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The data for the first seven months of 2024 confirm the validity of the strategy adopted by the Region: compared to the same period in 2023, both arrivals (+2.2%) and presences (+1 ...

News

30/09/2024

Vacationing in Canada is all about adventure

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Canada Experience® specialized tour operators offer everything from national parks to maple syrup tasting in "cabins à sucre" to snowmobile tours.

News

30/09/2024

Beach and outdoor barbecues during our winter time? In Uruguay you can

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The southern destination also offers excellent food and wine experiences, from unique wines such as Tannat to fine meats appreciated around the world.

News

30/09/2024

Tailor-made luxury is the food and wine journey of tomorrow

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Acetaia Leonardi, a historic balsamic vinegar brand, is expanding its presence in Italy's Food Valley with innovative initiatives that go beyond traditional tours.

Trend

31/07/2024

Between luxury and open air, summer has been slow and cultured

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From Jorit's murals in Naples, to Dolce & Gabbana's creations in Milan, from glamping to the Viking churches of Norway and the fortified cities of Morocco, it has been a slow summe ...

Italy

31/07/2024

Lombardia style: when foreigners come to discover a lifestyle

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Thanks to a narrative that values the excellence of its territories and the uniqueness of its local communities, the Lombardy Region aims to meet the 2024 trends with an experienti ...

International

31/07/2024

A tiny pearl for great experiences: Anguilla

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In just 4x25 km, the Caribbean island has 33 white beaches with turquoise waters. Which, thanks to careful flow management policies, can be enjoyed 'almost exclusively', especially ...

International

31/07/2024

Sustainable, gourmet, rich in tradition: where else but the Dominican Republic

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In recent years, the Caribbean destination has successfully reinvented itself as a sustainable destination for slow tourism in the name of well-being and affordable luxury, even in ...