02/11/25 h 12:30 - 13:30
There is a growing interest in outdoor activities that is also reflected in the choice of holidays. From seniors to Gen Y and Z, travellers are seeking experiences of connection with nature and holistic well-being.
The availability and quality of the offer - dedicated infrastructure and accommodation, local experiences, food and wine - is a decisive component in the inspiration.
Vision and strategy with stakeholders.
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