02/11/25 h 10:30 - 11:30
International sport meetings today are much more than just competitions.
They are, in fact, attractive touchpoints that transform host cities and their territories, attracting millions of tourists from all over the world.
From the Fifa World Cup to the Olympics, great sport acts as a tourist activator, leaving a lasting legacy, generating revenue, creating jobs and offering audiences unforgettable experiences.
In Italy, the Winter Olympics in Milan-Cortina are just around the corner.
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