Tourism 4.0 at BIT 2025: digitalization and sustainability at the heart of evolution

Tourism is evolving towards personalized experiences, advanced technologies and a growing focus on green and socially responsible practices. The right partners will be at BIT 2025. ...

BIT 2025, the unmissable exhibition looking to future of travel

As the tourism industry looks back on a summer dominated by international visitors, the spotlight is already on BIT 2025, a unique opportunity to identify segments and targets to f ...

From villages to trails, Veneto confronts overtourism with quality

The data for the first seven months of 2024 confirm the validity of the strategy adopted by the Region: compared to the same period in 2023, both arrivals (+2.2%) and presences (+1 ...

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

Press kit BIT 2024