At BIT 2025 the USA focuses on the tourism of the future: sustainability, experiences and trailblazing innovation

With more than 67 million visitors, the United States is looking ahead, investing in attractions, infrastructure and sustainability to attract an ever-wider audience.

Bringing Innovation Into Travel: scenarios, trends and tools at BIT 2025

From AI to bleisure, from digital nomadism to sustainability and overtourism, an agile talk format will delve into all the challenges of the sector, and how to address them.

600 square metres of excellent well-being: Thermalia returns to BIT 2025

An innovative wellness experience awaits operators and travellers in the Resort organised by FederTerme. In Italy, wellness tourism is worth more than 16 billion euros.

Towards BIT 2025: challenges and opportunities for an evolving tourism industry

The exhibition welcomes a diverse presence of international operators and organisations, including Visit USA and Japan. Revenues for the 2024-25 holiday season grow by 12%, but the ...

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...