Where meeting industry meets.
BIT MICE consists of three days full of events at the stand with 10 events per day. During the various breaks between one event and the other, buyers will have 1 or 2 hours available to visit other stands. This solution allows MICE’s world to meet other players and thus complete their offering.
A lot of reasons to exhibit AT BIT
1. The location
The new location Fieramilanocity in the center of Milan is enhanced by the attractiveness of Milan as a capital of Italian Style, maintaining excellent logistics (a particularly significant plus compared to all of the other Italian fairs) for both exhibitors and visitors.
2. A business to live in first person
The b2b is first and foremost a relationship between people. For this reason Bryan Kramer coined the term h2h to make it clear how the business is born first of all from a “human to human” contact. Fairs such as BIT are therefore essential to ensure human contact between business partners.
3. A program dedicated to improve buyer’s loyalty
BIT is confirming the investment made in selected Hosted Buyers and is renewing the My Matching, one of the matching engines for supply and demand. Speedy Meetings, short informal networking meetings with buyers that will be extended again as in the last edition to Travel Bloggers.
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