Itineraries Bit

A journey through the best cuisine
An area devoted to wine and food tourism: an opportunity to discover Italy’s food and wine heritage through a culinary journey that takes visitors across the country.
To plan your most beautiful day
A free promotional programme focused on Honeymoon and Destination Wedding reserved to outgoing and incoming operators with a specific offering.
Meet Your Future
BIT reintroduces an area dedicated to Recruiting in the tourism industry: an opportunity to select qualified staff and promote business.
Always up to date
BeTech groups business and networking services and the exclusive digital and social content, both physical and virtual, of the new BIT.

BIT MICE consists of three days full of events at the stand with 10 events per day. During the various breaks between one event and the other, buyers will have 1 or 2 hours available to visit other stands. This solution allows MICE’s world to meet other players and thus complete their offering.

A lot of reasons to exhibit AT BIT

  • 1. The location

The new location Fieramilanocity in the center of Milan is enhanced by the attractiveness of Milan as a capital of Italian Style, maintaining excellent logistics (a particularly significant plus compared to all of the other Italian fairs) for both exhibitors and visitors.

  • 2. A business to live in first person

The b2b is first and foremost a relationship between people. For this reason Bryan Kramer coined the term h2h to make it clear how the business is born first of all from a “human to human” contact. Fairs such as BIT are therefore essential to ensure human contact between business partners.

  • 3. A program dedicated to improve buyer’s loyalty

BIT is confirming the investment made in selected Hosted Buyers and is renewing the My Matching, one of the matching engines for supply and demand. Speedy Meetings, short informal networking meetings with buyers that will be extended again as in the last edition to Travel Bloggers.








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