VISITORS PROFILE

Bit has always had two souls: one belongs to the travelers, which are travel experts always up-to date, the other one belongs to the tourism professionals, travel agents, tour operators, transport companies, hotels, technology providers and press.

Over the years, a new audience has been added to the event, focusing increasingly on content as well as the traditional demand and supply encounter: it consists of online travel operators, startupers, travel bloggers, newly graduates and young professionals looking for job opportunities.

Bit 2018 is the place that offers all the meeting opportunities.

For Professional Operators

BIT 2018 has increased networking and business matching opportunities for B2B.

We also add our sectors to business opportunities:

The Leisure area is the ideal area where you can meet the demand and supply of international tourism, according to the system of scheduled appointments but also where the public can discover the destinations, new holiday destinations and unconventional attractions.

In the MICE area, event organizers, conferences, meetings, incentives, congress centers, event venues and hotels with conference rooms will be able to present their offer to specialized buyers. Three days of pre-arranged appointments within an area dedicated to a rich program of conferences, seminars and workshops.

For Travelers

BIT 2018 confirms the 4 thematic areas.

Bit of Taste, a special area for wine tourism and cultural tourism that has been a theater of events, show cooking with starred chefs, tastings and presentations on the theme.

Returns also I Love Wedding, the area designed to discover new destinations and unusual places for honeymoons, where events and information meetings will be held.

Bit4Job, the BIT area dedicated to recruiting for the tourism industry, also returns: an opportunity to select qualified staff and promote their business.

Be Tech is where the most important Italian and foreign technology-digital operators meet. Digital World brings together business & networking services and the exclusive digital and social content, both physical and virtual.

The thematic areas will be developed thanks to the collaboration of experienced ambassadors, accurately identified among the most important influencers in their respective fields.

For Travel Bloggers

Confirmed the speedy meetings with travel bloggers, informal meetings that optimize time dedicated to business matching, so that exhibitors can get in touch with active influencers across the entire network. New opportunities to get to know their skills and find new business opportunities through one-to-one meetings with companies. Conferences, seminars with technology, marketing, social media experts and participation in events organized by BIT.

For collaborations, write to marketingbit@fieramilano.it