events thematic areas


A journey through the best cuisine

An area devoted to wine and food tourism: an opportunity to discover Italy’s food and wine heritage through a culinary journey that takes visitors across the country, from Lombardy to Sicily, and from Veneto to Tuscany…not to mention the islands. The event also highlights countries on the rise in terms of tourism and food&wine interest, such as Romania and Moldavia.


To plan your most beautiful day

A free promotional programme focused on Honeymoon and Destination Wedding  reserved to outgoing and incoming operators with a specific offering for trade and general public.


Meet Your Future

BIT reintroduces an area dedicated to Recruiting in the tourism industry: an opportunity to select qualified staff and promote business.

2017 figures at a glance:

  • 14 participating companies
  • 100 professional profiles sought
  • 500 vacancies to be filled in various positions
  • 1,160 online applications
  • 620 candidates for interview


Always up to date

BeTech groups business and networking services and the exclusive digital and social content, both physical and virtual, of the new BIT. The BeTech area includes events, networking opportunities and training sessions, offering professional operators the chance to meet social influencers, experts and innovation makers.

The area is supported by an Advisory Board, a select group of talented people who do not come directly from the tourism world but who simply experience it, with the aim of identifying topics and actions that will help operators face the needs of increasingly modern and discerning tourists.