600 square metres of excellent well-being: Thermalia returns to BIT 2025

An innovative wellness experience awaits operators and travellers in the Resort organised by FederTerme. In Italy, wellness tourism is worth more than 16 billion euros.

Emilia-Romagna, a destination with something for everyone, all year round

The Region is focusing on slow tourism and its “Valleys”, as well as on its many excellences and on injecting new energy to the Riviera. Ahead of BIT 2025, the increasing data high ...

Tourism 4.0 at BIT 2025: digitalization and sustainability at the heart of evolution

Tourism is evolving towards personalized experiences, advanced technologies and a growing focus on green and socially responsible practices. The right partners will be at BIT 2025. ...

Towards BIT 2025: challenges and opportunities for an evolving tourism industry

The exhibition welcomes a diverse presence of international operators and organisations, including Visit USA and Japan. Revenues for the 2024-25 holiday season grow by 12%, but the ...

BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...