The Mauritius Tourism Promotion Authority (MTPA) is the body responsible for promoting Mauritius Island as a tourist destination around the world with the aim of developing the flow of arrivals, increasing the average stay and a tourism-induced growth, with particular attention to environmental impact and high-profile tourism. Again this year MTPA will be among the protagonists of Bit; we talked with Lisa Bigoni, Account Supervisor AIGO, Representative of Mauritius Tourism Promotion Authority for Italy, who anticipated some key information about the Italian tourist flows to the island.
What is the trend of the tourism flow from Italy to Mauritius?
From January to September Italy occupies the fourth place in terms of arrivals from Europe and has also grown steadily globally: since July 2017, the country is ranked 8th in arrivals, compared with 10th year-on-year, in addition to being the second in terms of growth among mature markets.
In total, Mauritius welcomed 23,830 Italian tourists in the period January-September 2017, an increase of 12.9% over the same period of 2016.
What are the attitudes of tourists visiting this island?
With regard to the main targets, couples represent the main segment of the destination: during a survey conducted last March through the Tourism Office consumer database, 61% of participants indicated that they had visited the island with their partner; family travels (18%) are experiencing considerable growth, thanks to the services offered by accommodation facilities more and more dedicated to children and teenagers, as well as the greater promotion of fun theme parks that can be find in Mauritius.
Every corner of the island is full of unique experiences that adapt to the wishes of all travelers’ destinations: the normtrotter, new travelers seeking an ever more personalized and authentic experience to discover the local culture and traditions, from the inland with the typical colonial domains surrounded by tea or sugar plantations; to the the green heart of the island, perfect for nature lovers who can go hiking and biking in the Black River Gorges National Park; the more adventurous can experience a bit of adrenaline with canyoning paths. In the north, the area of ??Grand Baie is the most lively and suitable for families and young couples with many services, facilities and nightlife; water sports lovers will not miss the waves and favorable winds that characterize Le Morne Peninsula, southwest, while snorkelling is perfect both the uninhabited islands north of Grand Baie as well as the Blue Marine marine reserve, to the south east.
What do you expect from your presence at Bit2018?
The participation in BIT2018 by MTPA, as well as for the past edition, again demonstrates the importance of the Italian market, always in a prestigious position between the European and world markets. The fair will be an important moment for us to meet the travel agents, to strengthen relationships and to keep up with new ones, supporting the growth trend of Italian arrivals on the island, and creating further development opportunities.
As a tourism board, are you planning special events for 2018?
MTPA continues to invest in training for travel agents through bimonthly newsletters dedicated to island news and webinars that each quarter sees the collaboration of a partner of the Mauritius tourism industry. Shortly we will also launch our campaign to push the departures of the high season with a creativity linked to the joie de vivre of Mauritius, an expression of the magic and the atmosphere of the island. Like every year in the spring we will have our Workshop for travel agencies and tour operators, a fixed appointment to present the results of the past year, the news of the destination and to allow Italian operators to meet the partners of the tourism industry in Mauritius, such as chains hotels, dmc, airlines.