News ▪ 4 December 2017

Japan’s news for 2018 at Bit

Miyuki Iyoda, Executive Director at the Rome Office of the Japan National Tourism Organization, has given us a preview of what we’ll discover at Bit2018.

Japan is a very popular destination for Italian travelers. Can you give us some figures about the number of Italian visitors in Japan?
The number of Italian visitors to Japan in 2016 was record breaking 119,251, and we see continuous growth in 2017.
94,600 Italians visited Japan between January to September 2017, which is increased by 5.4% over the same period last year.

Honeymoon and hanami (cherry blossoms viewing) are among the main travel opportunities for Italian tourists going to Japan. What else would you list as a travel opportunity?
Japan’s distinct four seasons offer different attractions in each season.
Colourful autumn leaves draw just as many visitors in autumn as the cherry blossoms do during spring.
The viewing of autumn leaves has been a popular activity in Japan for centuries.
Today people still set out all over the country to find the best spot to view the beauty of the stunning blend of yellow, orange and red leaves.
The season lasts from September through to early November, depending on the weather and location.

As a tourism board, what are your main promotion goals for 2018?
Japan’s Kii Peninsula was recently selected as Top 10 Region in Lonely Planet’s “Best in Travel”.
Japan has lot to offer beyond Tokyo and Kyoto.
JNTO would like to introduce attractive “off-the beaten-track” regions in Japan like Kii Peninsula in tie with our trade partners.
We will also intensify the promotion targeting honeymooners so as to establish ourselves as leading honeymoon destination in the Italian market.

What do you expect from your presence at Bit2018?
We plan to introduce updated information on traveling to Japan to travel trade as well as general consumers at Bit 2018. For example, more information on attraction of Japan’s off-the -beaten-track regions including Kii Peninsula, Setouchi (Kurashiki, Naoshima) and Chubu (Shirakawago, Takayama, Kanazawa), and the Rugby World Cup 2019 held in 12 cities in Japan.

Come and find the magic of the Land of the Rising Sun at Bit2018.