BIT MICE 2018 consists of three days full of events at the stand with 10 events per day.

During the various breaks between one event and the other, buyers will have 1 or 2 hours available to visit other stands. This solution allows MICE’s world to meet other players and thus complete their offering.

Unlike the past edition (Bit 2017), pre-scheduled events outside MICE’s area will not be allowed.

To make the companies’ participation in this formula more effective, we have invited a number of top buyers coming from MICE’s world, whose ratio must be 1/1.5 depending on the number of exhibitors

To meet the market’s requirements, we’ve decided to create a controlled access area at Bit 2018 where to host pre-installed stands for the suppliers of the meeting industry.

Moreover, workshops related to MICE’s world will take place in the central area.

Conferences and workshops will take place in the MICE area to delve into the latest trends of this sector, thanks to the support of the Mice Advisory Board.

The aim is to provide business opportunities and content that can convey essential knowledge of an ever-growing segment.